On the horizon
Coming Soon
Rumored, announced, and just-launched gear. Updated as leaks, teasers, and shipping dates land.
200 items
AnnouncedInsta360
Insta360 X6
58/100
AnnouncedFujifilm
Fujifilm X-T6
61/100
AnnouncedRED Digital Cinema
RED Firmware 2.2
AnnouncedDJI
DJI Osmo Pocket 4 Pro
84/100
from $700
No image
AnnouncedLuna
Luna 360 Ultra
No image
AnnouncedDJI
DJI Osmo Pocket 4
87/100
from $499
No image
AnnouncedInsta360
Insta360 Luna Pro
No image
AnnouncedLuna
Luna 360 Pro Pocket Gimbal
No image
AnnouncedSony
100-400mm f/4.5 GM OSS
58/100
No image
AnnouncedSony
Sony 100-400mm f/4.5 GM OSS lens
84/100
AnnouncedPanasonic
Panasonic Lumix DC-L10
from $1,497
AnnouncedNikon
NIKKOR Z 120-300mm f/2.8 TC VR S
from $8,000
AnnouncedCanon
Canon EOS R8 Mark II
No image
AnnouncedMandler
Mandler 35mm f/2 “Seven Elements”
AnnouncedMeike
Meike AF 85mm f/1.4 II MIX
AnnouncedThypoch
Simera-C 16mm T1.9
from $879
AnnouncedLeica
Leica M11-P Metal Gray Paint
from $10,400
AnnouncedLeica
Leica Q3 Metal Gray Paint
AnnouncedLeica
Leica D-Lux 8 Metal Gray Paint
AnnouncedGodox
FL15Bi
AnnouncedGodox
MF-T76N
No image
AnnouncedSteadicam
Steadicam Elite
No image
AnnouncedARRI
ARRI Omnibar
No image
AnnouncedSony
Sony XLR-A4
No image
AnnouncedCooke
Cooke AP3
AnnouncedThypoch
Thypoch Simera-C 16mm T1.9
from $879
AnnouncedTTArtisan
AF 85mm F1.8 Neo
59/100
No image
AnnouncedLIT
LIT Duo 1
No image
AnnouncedBLKBIRD
BLKBIRD Pivot Balancer
No image
AnnouncedFujifilm
Fujifilm X half
63/100
AnnouncedGodox
MF-T76N macro twin flash for Nikon cameras
No image
Announced7artisans
7artisans 135mm f/1.8 AF
from $690
AnnouncedXiaomi
Xiaomi 17T
61/100
No image
AnnouncedNikon
Nikon Z5II
88/100
AnnouncedZeiss
Zeiss Horizon Anamorphic 50mm T2.3
AnnouncedZeiss
Zeiss Horizon Anamorphic 40mm T2.3
No image
AnnouncedGoPro
Mission 1 Base
from $499
AnnouncedYoloLiv
18mm f/1.4 (for Micro Four Thirds)
61/100
from $299
No image
AnnouncedARRI
Cforce MAX
No image
AnnouncedGoPro
GoPro Mission 1 series
AnnouncedVenus Optics
Laowa 4.5-10mm f/2.8 CF fisheye zoom lens
78/100
from $399
No image
AnnouncedBlackmagic Design
Blackmagic URSA Cine Immersive
AnnouncedXiaomi
Xiaomi 17T Pro
88/100
No image
AnnouncedLeica
Leica Q3 Monochrom
62/100
No image
AnnouncedZeiss
Horizon Anamorphic 150mm T2.3
No image
AnnouncedZeiss
Horizon Anamorphic 110mm T2.3
No image
AnnouncedMandler
Mandler 35mm f/2 “Seven Elements” lens
No image
AnnouncedZeiss
Horizon Anamorphic 200mm T2.9
No image
AnnouncedZeiss
Horizon Anamorphic 35mm T2.3
No image
AnnouncedZeiss
Horizon Anamorphic 40mm T2.3
AnnouncedI'm Back
I'm Back Roll
59/100
AnnouncedViltrox
AF 90mm f/2.2 EVO
63/100
AnnouncedCanon
RF 20-50mm f/4L IS USM PZ
86/100
No image
AnnouncedPanasonic
Panasonic Lumix DC-S1II
84/100
AnnouncedViltrox
AF 35mm f/1.4 Pro
58/100
AnnouncedAntiGravity
AntiGravity A1 360
82/100
AnnouncedLaowa
AF 8-15mm f/2.8
No image
AnnouncedGoPro
GoPro Mission 1
58/100
AnnouncedMeike
Meike AF 56mm f/1.7 Air APS-C
61/100
AnnouncedCanon
Canon RF 85mm f/1.4L VCM
88/100
AnnouncedViltrox
AF 75mm f/1.8 EVO
62/100
No image
AnnouncedGoPro
GoPro Hero 13 Black
84/100
AnnouncedLaowa
AF 35mm f/2.8
55/100
No image
AnnouncedBlackmagic Design
URSA Cine Immersive
83/100
AnnouncedBrightin Star
Brightin Star AF 12mm f/2.8
59/100
AnnouncedRED Digital Cinema
RED V-RAPTOR X
84/100
No image
AnnouncedGoPro
Mission 1
61/100
AnnouncedSony
Sony Alpha 7R VI
62/100
AnnouncedCanon
Canon PowerShot V3
57/100
AnnouncedYoloLiv
YoloCam S7
84/100
AnnouncedGodox
MF-T76 macro twin flash
72/100
AnnouncedSigma
Sigma 85mm f/1.2 DG Art lens
61/100
AnnouncedViltrox
AF 25mm f/1.7 Air
40/100
AnnouncedDJI
DJI Pocket 4 Pro
58/100
AnnouncedViltrox
AF 26mm f/2.8
50/100
AnnouncedNikon
Nikon Z7 III
81/100
No image
AnnouncedGoPro
GoPro Mission Pro 1
72/100
AnnouncedOM System
OM System OM-5 Mark II
84/100
AnnouncedYoloLiv
YoloLiv 18mm f/1.4
from $299
AnnouncedSony
Sony A7S IV
58/100
AnnouncedLaowa
AF 7.5mm f/2.8
No image
AnnouncedGodox
Godox twin-tube macro flashgun
No image
AnnouncedHalide
Halide Mark III
AnnouncedLaowa
Laowa 4.5-10mm f/2.8 CF fisheye zoom lens
from $399
AnnouncedGoPro
Mission Pro 1 ILS
from $599
AnnouncedVenus Optics
Laowa 4.5-10mm f/2.8 CF MFT Zoom Fisheye
79/100
AnnouncedZeiss
Zeiss Horizon Anamorphic 35mm T2.3
AnnouncedCanon
Canon EOS R7 Mark II
62/100
AnnouncedZeiss
Horizon Anamorphic 50mm T2.3
AnnouncedZeiss
Zeiss Horizon Anamorphic 200mm T2.9
AnnouncedZeiss
Zeiss Horizon Anamorphic 75mm T2.3
AnnouncedLeica
Leica M12
58/100
AnnouncedZeiss
Horizon Anamorphic 75mm T2.3
AnnouncedZeiss
Zeiss Horizon Anamorphic 150mm T2.3
AnnouncedCooke
AP3 FF 50mm T2.4 1.5x Anamorphic
No image
Announced7artisans
135mm f1.8 AF Portrait Lens
from $690
AnnouncedViltrox
T/S 35mm f/2.8
50/100
No image
AnnouncedARRI
ARRI Cforce MAX
AnnouncedViltrox
AF 40mm f/1.2 Pro
57/100
AnnouncedViltrox
AF 18mm f/1.2 Pro
No image
Announced7artisans
7artisans 135mm f/1.8 AF Portrait Lens
from $690
AnnouncedGoPro
GoPro Mission One
AnnouncedLensbaby
Twist 28mm f/3.5 full-frame manual-focus pancake lens
from $190
AnnouncedI'm Back
I’m Back Roll APS-C digital back sensor for film cameras
No image
AnnouncedGoPro
GoPro Mission Pro 1 ILS
AnnouncedDJI
DJI Pocket 4
61/100
AnnouncedZeiss
Zeiss Horizon Anamorphic 110mm T2.3
No image
AnnouncedCanon
Canon 20-50mm f/4 PZ
No image
AnnouncedCanon
7-14mm f/2.8-3.5 L Fisheye STM
56/100
No image
AnnouncedPanasonic
Panasonic Lumix DC-S1RII
86/100
AnnouncedCanon
Canon RF 20-50mm f/4L IS USM PZ lens
87/100
AnnouncedLeica
Leica APO-Summicron-M 50mm f/2 ASPH. Metal Gray Paint Finish
92/100
from $9,900
No image
AnnouncedSony
400-800mm f/6.3-8 G OSS
89/100
AnnouncedSony
Sony FX3 II
58/100
No image
AnnouncedThypoch
Voyager
62/100
AnnouncedGodox
Godox MF-T76N macro twin flash for Nikon cameras
AnnouncedGodox
Godox EazyFlow foldable softboxes
No image
AnnouncedGoPro
Hero 13 Black
77/100
AnnouncedGodox
MF-T76N macro twin flash
No image
AnnouncedARRI
Omnibar
59/100
AnnouncedGodox
Godox LED video flash light FL15Bi
62/100
AnnouncedCooke
AP3 FF 85mm T2.4 1.5x Anamorphic
AnnouncedInsta360
Insta360 Luna
61/100
AnnouncedInsta360
Insta360 Mic Pro
92/100
No image
AnnouncedCanon
Canon 7-14mm f/2.8-3.5 L Fisheye STM
92/100
AnnouncedGoPro
Mission 1 series
62/100
RumoredNikon
Nikon compact full-frame fixed-lens camera
58/100
No image
RumoredPentax
New Pentax DSLR camera
62/100
No image
RumoredPentax
Pentax DSLR Camera
61/100
Canon
Canon EOS R8 Special Edition
RumoredGoPro
Mission 1 Pro ILS
64/100
RumoredCanon
Canon EOS R9
No image
RumoredPentax
Unnamed DSLR camera
RumoredSony
FE 100-400mm f/4.5 GM
58/100
RumoredSony
XLR-A4
RumoredLeica
Leica SL3-P
from $6,340
RumoredZeiss
new advancement in lens technology
RumoredZeiss
Advanced Lens Technology Product (unnamed)
RumoredZeiss
new Zeiss cine lenses
RumoredLeica
SL3-P
RumoredNikon
Nikkor Z 120-300 f/2.8 TC VR S
No image
RumoredSony
Sony FX3II
RumoredSony
FX3 Mark II
No image
RumoredCanon
Unnamed L-series prime lens
No image
RumoredCanon
Canon "never before seen" prime L lens
No image
RumoredCanon
Canon "never before seen" zoom L lens
62/100
No image
RumoredCanon
Canon (unnamed prime L-lens)
No image
RumoredCanon
Unspecified Canon prime L lens
No image
RumoredCanon
Unspecified Canon zoom L lens
No image
RumoredCanon
Unnamed Zoom L lens
No image
RumoredCanon
Unnamed Prime L lens
No image
RumoredCanon
Canon RF L-series Zoom Lens
89/100
No image
RumoredCanon
RF L Zoom lens
No image
RumoredCanon
New RF L prime lens (undisclosed focal length/aperture)
No image
RumoredCanon
New RF L zoom lens (undisclosed focal length/aperture)
No image
RumoredCanon
RF L Prime lens (VCM)
No image
RumoredCanon
Canon (unnamed zoom L-lens)
No image
RumoredCanon
Canon RF L-series Prime Lens (VCM)
72/100
RumoredFujifilm
Unnamed Fujifilm Lenses (2)
No image
RumoredCanon
PowerShot (new model)
No image
RumoredFujifilm
Fujifilm (unnamed lenses)
No image
RumoredCanon
PowerShot (New Generation)
No image
RumoredCanon
Canon PowerShot (new model)
No image
RumoredCanon
Canon PowerShot
62/100
RumoredSony
Sony FX3 Mark II
No image
RumoredCanon
Canon PowerShot (Next Generation)
No image
RumoredCanon
Next Canon PowerShot (unnamed)
No image
RumoredFujifilm
Fujifilm X-Pro4
No image
RumoredFujifilm
Fujifilm X-H3
RumoredPanasonic
P2503A
No image
RumoredCanon
600mm Big White lens
No image
RumoredCanon
Unnamed Prime L Lens with VCM
RumoredNikon
Nikon 14mm
62/100
No image
RumoredCanon
new prime RF L lens
No image
RumoredCanon
Canon 600mm (Big White)
No image
RumoredCanon
Canon 400mm (Big White)
No image
RumoredLeica
SL 100mm APO macro lens
No image
RumoredCanon
new zoom RF L lens
Canon
Canon RE-1 / R8 Special Edition
RumoredNikon
Nikon 16-35mm
68/100
RumoredInsta360
Insta360 Luna camera
59/100
No image
RumoredCanon
RF Prime L Lens (VCM)
61/100
RumoredInsta360
Luna
58/100
RumoredPanasonic
Panasonic Lumix S1II
87/100
No image
RumoredCanon
Canon RF 24-70mm f/2.8L IS USM (VCM version)
78/100
RumoredNikon
Nikon 14-24mm
83/100
RumoredPanasonic
Panasonic S1H II
58/100
RumoredFujifilm
X-H3
58/100
No image
RumoredCanon
Unnamed Zoom L Lens with VCM
RumoredNikon
Nikkor Z 85mm f/1.4
RumoredNikon
Nikon NIKKOR Z 120-300mm f/2.8 TC VR S
92/100
from $8,000
RumoredFujifilm
Fujifilm GFX180
61/100
Canon
Canon RE-1
62/100
No image
RumoredCanon
RF Zoom L Lens
RumoredInsta360
Luma
0/100
RumoredFujifilm
Fujifilm X-Pro 4
62/100
RumoredSony
Sony 400-800mm F6.3-8 G OSS
85/100
RumoredNikon
Nikon APS-C camera
RumoredNikon
Nikkor Z cinema lenses
No image
RumoredCanon
400mm Big White lens
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